Genghis Grill is a build your own bowl, fast casual, Asian stir-fry concept. Customers can choose any signature bowl or customize their own from over 80 ingredients. The Irving, TX based restaurant recently rolled out a new design as the future prototype for the brand.
The ID Studio 4 team worked with Genghis Grill to completely update their current brand standard for a fresh contemporary look. This included remodeling all their existing DFW market locations and a brand new end-cap location in Grand Prairie, TX which opened in January of 2020—marking their 15th Dallas-Fort Worth location and 57th nationwide. The redesign included kitchen upgrades, removal of vertical elements to provide a more open feel, wayfinding elements and an updated color pallet. Bright interior, more vibrant colors, and a new graphics package now define the space, including multi-colored banquettes and yellow chevron-patterned cloud elements that help bring the room down to scale. The bar area was designed to be more appealing with larger flat screens and a pair of frozen drink machines.The bar-top changed to marble-style solid surface material, matching the counter at the grill where guests assemble their bowls. The bar has the infrastructure to support dine in guests as well as carry out customers—with adding new signage, the bar now also serves as the designated pick-up spot for to-go orders.
- Project Features:
- Construction Administration